Mastering Brand Engagement: Strategies and Real-Life Examples

Mastering Brand Engagement: Strategies and Real-Life Examples

When companies are crafting their brand engagement strategies, they have a choice to make. They…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
A Guide to Digital Customer Engagement: Strategies, Examples & Trends

A Guide to Digital Customer Engagement: Strategies, Examples & Trends

Search, tap, pay, and your order is confirmed – in today’s fast-paced world, customers are…

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Ketan Pande

Ketan Pande

14 Min Read
Customer Engagement vs. Customer Experience vs. Customer Satisfaction – Meaning, Importance, and Examples

Customer Engagement vs. Customer Experience vs. Customer Satisfaction – Meaning, Importance, and Examples

It’s all about the basics. In a world where competition is intense and customers have…

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Ashley Bhalerao

Ashley Bhalerao

13 Min Read
How Data Can Drive Increased Personalization

How Data Can Drive Increased Personalization

I was on a hunt to find the perfect skincare brand for me, and guess…

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Pratyusha Guha

Pratyusha Guha

9 Min Read
How to Measure Personalization Success: The Key Metrics

How to Measure Personalization Success: The Key Metrics

Imagine yourself as a bike racer, working hard to win the next competition. You change…

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Ketan Pande

Ketan Pande

9 Min Read
What Is Personalized Marketing and Why Is Machine Learning an Effective Tool for It?

What Is Personalized Marketing and Why Is Machine Learning an Effective Tool for It?

What is personalized marketing, how does it boost your conversion rate, and how can machine…

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Pohan Lin

Pohan Lin

11 Min Read
How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

How Personalization Helps Deliver the Right Experiences to Visitors at Every Touchpoint 

Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And…

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Shanaz Khan

Shanaz Khan

15 Min Read
5 Tried-and-Tested Methods To Collect User Feedback With Surveys

5 Tried-and-Tested Methods To Collect User Feedback With Surveys

Those days are over when companies used website surveys to react to negative feedback from…

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Margo Ovsiienko

Margo Ovsiienko

9 Min Read
4 Ways Virtual Reality Can Optimize Conversions for eCommerce Businesses

4 Ways Virtual Reality Can Optimize Conversions for eCommerce Businesses

When someone mentions “virtual reality,” the first thing that comes to mind is gaming conventions…

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Sam O'Brien

Sam O'Brien

7 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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