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Resources

Ebooks & Guides

Get comprehensive insights about testing, optimization, UX, design, and more.

Worksheet: Emotional Competitor Research

Worksheet: Emotional Competitor Research

Understanding your competitors across various parameters is instrumental in refining your value proposition effectively. Here's a template to guide your research through an emotional lens.

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The Power of Emotion-Based Experimentation

The Power of Emotion-Based Experimentation

At the core of your choices is a quiet powerhouse: emotions. While thoughts and rationale may RSVP to the decision-making party, emotions are the unseen architects of the celebration. Read all about emotions that impact conversions.

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Improve Mobile App UX

Improve Mobile App UX

High loading times, constant crashes, and unresponsive elements-your users are probably struggling with some or all of these app UX issues. This eBook shares a complete action plan to identify these problems, boost app retention, & optimize your UX.

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Case studies

Success stories of how brands across industries have been using VWO to increase sales and converisons

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift

A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

17.63%
Revenue
Capability Icon A/B Testing
Industry Icon Telecommunication Services
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A minor change on Ben’s Product Page resulted in a 17.63% Conversion uplift.

Ben is the personal budget challenger of the Dutch telecom service market. This success story details upon how the company used VWO’s testing platform and A/B testing capabilities to optimize...

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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

33.38%
Revenue
Capability Icon A/B Testing
Industry Icon eCommerce
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BODYGUARDZ worked closely with VWO Services and saw 33.38% uplift in conversion rate in 2018 YOY

Learn how BODYGUARDZ, a Utah based online mobile accessories store, worked with VWO Services to optimize their website, and achieve a 33.38% uplift in conversion rate.

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Continuous Testing Improves Demo Requests For POSist By 52%

Continuous Testing Improves Demo Requests For POSist By 52%

52%
Demo Requests

Continuous Testing Improves Demo Requests For POSist By 52%

POSist is a leading SaaS-based restaurant management platform with more than 5,000 customers at over 100 locations across 6 countries. We spoke with Ashish Tulsian, Cofounder and CEO of POSist,...

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VWO Blog

Get the latest and greatest on Conversion Rate Optimization

Conversion Rate Optimization

B2B Conversion Rate Optimization: 5 Strategies for B2B Websites

Ketan Pande

Ketan Pande

A massive 7258% surge in the number of marketing tech companies in just 12 years. Image source: Chiefmartec.com Yes, that’s an astounding fact.  But here's the scoop – it's not…

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Visitor Behavior Analytics

How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

Ketan Pande

Ketan Pande

Website analytics is like a collection of numbers that can tell stories of success or failure. If things aren't going well, it's time to play detective. Grab your magnifying glass…

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Visitor Behavior Analytics

A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

Pratyusha Guha

Pratyusha Guha

Do you know what makes successful companies what they are?  No, they don't wave a magic wand to score successes. Among the strategies they employ, a common thread is placing…

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Webinars

Get better at understanding your customer journey and design amazing online experiences.

VWO Spotlight Webinar - February Edition

In the latest installment of Spotlight, Deborah and Miles step into the limelight, sharing valuable insights that can elevate your CRO program.

Deborah O'Malley
Deborah O'Malley

Founder, GuessTheTest

Miles Hoogwerf
Miles Hoogwerf

Manager of CRO & Insights, Youwe

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Leveraging VWO Insights for Websites to Turn Visits into Conversions

Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar.

Arjun Kunnath
Arjun Kunnath

Sr. Marketing Manager, VWO

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Free Tools

A quick set of tools to kick-start your optimization journey.

AB Testing Significance Calculator Icon

A/B Test Significance Calculator

See if your test data has achieved statistical significance

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AB Testing Duration Calculator Icon

A/B Test Duration Calculator

Find out how long you need to run an A/B test to achieve statistically significant results.

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Shopping Cart Icon

Cart Abandonment Calculator

Find out the cart abandonment rate and revenue loss for your online store.

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Landing Page Analyzer Icon

Landing page Analyzer

Do a self analysis of your landing pages from a conversion viewpoint.

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Knowledge Base

Get answers to all your questions and learn how to best use VWO

Deliver great experiences. Grow faster, starting today.

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