B2B Conversion Rate Optimization: 5 Strategies for B2B Websites

A massive 7258% surge in the number of marketing tech companies in just 12 years. Yes, that’s an astounding fact. …

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Ketan Pande

Ketan Pande

14 Min Read
How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

How to Achieve Lead Generation, Seamless Content Conversion, and Navigation Bliss Using VWO Insights-Web

Website analytics is like a collection of numbers that can tell stories of success or…

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Ketan Pande

Ketan Pande

6 Min Read
A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

A Guide for Product Managers, Marketers, and UX Professionals to Leverage Behavior Analytics

Do you know what makes successful companies what they are?  No, they don’t wave a…

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Pratyusha Guha

Pratyusha Guha

13 Min Read
Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

Is A/B Testing Analysis Using Google Analytics Possible? Navigating The Road Ahead

11 July 2023, and 30 October 2023.  These two days had everyone in the business…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Maximizing Customer Insights and Prioritizing Growth with VWO Insights – Web

Maximizing Customer Insights and Prioritizing Growth with VWO Insights – Web

Imagine a world devoid of customer behavior analysis tools. There would be no dearth of…

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Niti Sharma

Niti Sharma

9 Min Read
Behavior Analytics: How to Uncover Insights from Your Customers’ Experience

Behavior Analytics: How to Uncover Insights from Your Customers’ Experience

Corey, a sneaker enthusiast, had one of the most disappointing website experiences. In the pursuit…

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Ketan Pande

Ketan Pande

14 Min Read
How VWO Can Help You with Visitor Behavior Analytics

How VWO Can Help You with Visitor Behavior Analytics

‘Supposing is good, but finding out is better.’ – Mark Twain In the realm of…

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Pratyusha Guha

Pratyusha Guha

15+ Min Read
Strategic Splits: A Guide to A/B Test Segmentation

Strategic Splits: A Guide to A/B Test Segmentation

“105% uplift in click-through rate!” It’s not uncommon to anticipate growth in A/B testing. But…

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Ketan Pande

Ketan Pande

13 Min Read
6 Proven Strategies to Promote Your Affiliate Content And Link Effectively

6 Proven Strategies to Promote Your Affiliate Content And Link Effectively

Awesome, you’ve joined our VWO Affiliate Program!  But you know what? The real work begins…

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Pratyusha Guha

Pratyusha Guha

7 Min Read
Mastering Brand Engagement: Strategies and Real-Life Examples

Mastering Brand Engagement: Strategies and Real-Life Examples

When companies are crafting their brand engagement strategies, they have a choice to make. They…

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Pratyusha Guha

Pratyusha Guha

14 Min Read
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Shanaz Khan from VWO

Hi, I am Shanaz from the VWO Research Desk.

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